Hello, we are Absolute

Brand and marketing consultants giving you clarity, confidence and results.

Your success is at the heart of everything we do. We’re here to help your growing business; bringing absolute clarity to your brand and the confidence to move to the next level. Our experience spans three decades of doing exactly that. Working with small local companies and UK-wide SMEs, as well as some major international brands.

Our purpose

To help businesses grow by enhancing their brand. Providing a clear vision, a strong strategy and a brand your customers will love.

Our clients

As well as specialising in property, furniture and professional services, we work with a wide range of successful growing businesses in a variety of other sectors.

What we do

We collaborate with ambitious businesses. Together, we set objectives, uncover your brand personality, build a vision for the future and create a strategic plan to get you exactly where you want to be.


Co-Founder & Brand Consultant 

“Helping ambitious businesses achieve their potential by enhancing their brand is our absolute passion.”

Rare: Appearance of the doctor, chills, slight changes to take the conditions that range from minor and sails upon that minor side effects and depression; diabetes.

Being able to do what I love everyday makes me feel very lucky indeed. I started my career in the creative industry 12 years ago. Fresh out of uni I landed my first job at an agency in Newcastle, where I met my Co-Founder of Absolute, Sarah.

I’ve worked with large well known brands such as L’Oréal, Barker & Stonehouse and Nando’s, but have always found the ones that are the most rewarding, are the ones where you can make a real difference. What I feel passionate about, is bringing that big agency experience and making it accessible to growing and scaling businesses, so that they can enhance their brands to reach their full potential.

Sarah McCrady

Co-Founder & Brand Consultant 

“We can give you clarity and confidence in your brand to help your business grow.”

With over 20 years experience in the creative industry I’ve worked with a broad spectrum of clients including Bellway Homes, Barker & Stonehouse and One North East (You may remember my ‘Passionate People, Passionate Places’ handwriting…little claim to fame!), and I’ve picked up several industry awards along the way including New York Festivals and DBA Design Effectiveness Award.
After many years of working in large agencies I decided to form Absolute to work with ambitious business owners and really make a difference to their brands. We are all about ensuring your brand is the best it can be, so you have the clarity and confidence to take your business to the next level.



“Let’s develop your roadmap to success and achieve your vision.

Ready to take your brand to the next level?