You might be thinking it’s a bit early to be getting excited for 2020 and what the New Year could bring, but if you’ve got a vision for your business, chances are you’ve already got some exciting plans in place.
Perhaps in the new year, you are planning to tap into a new market, launch a new product or seek investment. If that’s the case, then now is the time to ask a very important question:
‘How confident are you that your brand will support your growth plans?’
If the answer is ‘not very confident’, or ‘I’m not sure’, then you may want to think about taking an audit of your brand to see where it could hold you back.
Start by asking yourself the following questions:
Does my brand give the right first impression to the customers I want to attract?
Does the brand stand out against our competitors? And are we communicating our USP’s?
Is our brand aligned with where we are headed as a business?
If you answered ‘no’ to any of these questions then your plans for growth could be stunted. So act now and get your brand aligned to your vision so nothing can hold you back in 2020!